About Us
The story behind MIAMI FUSION AGENCY
MIAMI FUSION AGENCY was founded by Barbara Edwards, CMP (Certified Meeting Professional), an industry veteran with over 30 years of experience in the corporate events industry.
Originally from Paris, Barbara began her career as an on-site coordinator for the French Pavilion at Expo Sevilla ’92, the Universal Exposition in Seville, Spain. In 1996, she moved to the U.S. to further her career in event planning and project management, and in 2004, she launched our sister company, Edwards Management Group, Inc.
Her deep involvement in the trade show world revealed a gap in the market: the need for polished, personable talent who could represent brands with authenticity and professionalism. That insight led to the creation of MIAMI FUSION AGENCY.
From Registration Hosts to Promotional Models, Boat Show Talent, and Brand Ambassadors, our hand-selected teams help brands stand out through exceptional representation and seamless guest experiences.
You can contact Barbara directly with any questions at barbara@miamifusionagency.com.
Sheena Fernandez is the Operations & Talent Manager Extraordinaire at MIAMI FUSION AGENCY. She ensures the smooth running of daily operations, optimizes workflows, and enhances the talent management processes. Her keen eye for detail and innovative approach make her an invaluable asset to the team.
With a Bachelor’s degree in Information and Communications Technology, Sheena brings a versatile skill set to the team. She also supports marketing initiatives, from creating catchy graphic designs to managing social media platforms and developing engaging content.
Known for her warm smile and easy-going nature, Sheena creates a positive and welcoming environment for everyone she interacts with.
Outside of work, she enjoys exploring new digital trends and tasting new cuisines during her travels.
For inquiries and questions, contact Sheena directly at sheena@miamifusionagency.com.
Why Work With Us
Our Expertise
MIAMI FUSION AGENCY is a proud local agency and partner of the Greater Miami Convention & Visitors Bureau and Visit Lauderdale. We understand the unique energy, diversity, and international appeal that define South Florida’s event landscape. Staffing in this vibrant, multicultural market requires more than just experience—it demands local insight, cultural fluency, and a personal touch.
Our Approach
We don’t rely on automated tech platforms—we build real relationships. Every member of our talent roster is met face to face so we can understand their strengths, style, and presence. This hands-on approach helps us make thoughtful matches that reflect your brand and goals.
Many of our talent are bilingual—from Croatian to Turkish—and culturally fluent, enabling them to engage confidently with international guests and diverse audiences.
Our Results
From your first request to on-site execution, you’ll experience responsive communication, dependable service, and a polished presence.
We are committed to exceeding expectations—resulting in long-term partnerships and consistent success—while our talent feel valued, supported, and proud to represent your brand.
At MIAMI FUSION AGENCY, we don’t just fill roles. We elevate events—with passion, precision, and purpose.
Our Values
We believe every company should be guided by clear, meaningful principles. These are ours:
Integrity & Honesty
Everything we do begins with transparency and trust.
Commitment
We’re fully invested in each project and focused on delivering exceptional service.
Collaboration
We work closely with our clients—because their success is our success.
Consistency
You can count on us to deliver dependable, high-quality service—every time.
